An award-winning Italy-born naturalised British law academic with a passion for the law of emerging technologies, Professor Guido Noto La Diega (they/he) is Professor of Law, Technology and Innovation at the University of Strathclyde, Glasgow, where the lead both the LLM/MSc Law, Technology, and Innovation, and the namesake research theme. Noto La Diega’s main expertise is in the European, Italian, and UK laws governing the Internet of Things, Artificial Intelligence, cloud computing, robotics, blockchain, and fashion, with a focus on Intellectual Property and private law (consumer protection, data governance, contracts, liability). Their work is animated by the conviction that the law should steer innovation in a socially just, inclusive, sustainable direction. As an Italy-qualified lawyer, Noto La Diega worked in one of the top commercial law firms in southern Italy.

Holder of a PhD (Unipa), a postdoc (QMUL), and an HEA Fellowship, Noto La Diega is the author of the groundbreaking open-access book Internet of Things and the Law and of several articles in leading international journals such as the European Intellectual Property Review and European Journal of Law & Technology; they also appeared in mainstream popular press such as Vogue, Sky News, CNET, Il Sole 24 Ore, ABC, and Wired. Noto La Diega’s works – published in English and Italian, and translated into Chinese, Russian, and Korean – have been cited by the EU Court of Justice's Advocate General, the House of Lords, the UK Intellectual Property Office, the World Economic Forum, the European Parliament, and the Council of Europe, amongst others. As a member of the European Commission’s Expert Group on AI and Data in Education and Training, Noto La Diega contributed to the EU Guidelines on AI in Education.

Noto La Diega has a strong bidding record, having been funded by the Arts and Humanities Research Council, Horizon Europe, the German Research Foundation, The Royal Society of Edinburgh, the Society of Legal Scholars, the British and Irish Law Education and Technology Association, the Modern Law Review, and Santander. They are currently leading the half-a-million-pound international project “From Smart Technologies to Smart Consumer Laws”. They have 14 years’ academic experience in the UK, Italy, Germany, Switzerland, Russia, Brazil, and the US, and they have delivered keynote speeches and presented their research in prestigious venues including the WTO Public Forum in Geneva, the Computers, Privacy & Data Protection Conference in Brussels, and the Intellectual Property Scholars Conference in New York.

Outside of Strathclyde, Noto La Diega is a Martin-Flynn Global Law Professor in the School of Law at the University of Connecticut; Fellow of the Nexa Center for Internet and Society; Expert of the European Data Protection Board; Research Associate at the UCL Centre for Blockchain Technologies; Scotland Advisory Council Member of the Open Rights Group; Advisory Board Member of the Gender Equality Special Interest Group at the European Law Institute; Steering Committee Member at the European Union Intellectual Property Office (EUIPO – Academic Research Programme); External Expert of the European Data Protection Board; and Research Grants Committee Member at the Society of Legal Scholars, the oldest and largest society of law academics in the UK and Ireland.