Prof Guido Noto La Diega is Associate Professor of Intellectual Property Law and Privacy Law at the University of Stirling, Faculty of Arts and Humanities, Law & Philosophy Division. Prof Noto La Diega’s main expertise is in Internet of Things, Artificial Intelligence, cloud computing, robotics, and blockchain. Their work is animated by the conviction that the law should steer the development of new technologies in an anthropocentric direction.

Holder of a PhD (Unipa), a postdoc (QMUL), and an HEA Fellowship, Prof Noto La Diega has published on leading international journals such as the European Intellectual Property Review and the European Journal of Law and Technology. Prof Noto La Diega’s works – published in English, Italian, Russian, and Korean – have been cited by the EU Court of Justice's Advocate General, the House of Lords, the European Commission, and the Council of Europe.

Prof Noto La Diega has a strong bidding record, having been funded by Microsoft, the Society of Legal Scholars, Russia’s Ministry of Education and Science, Italy’s Ministry of Education, and Santander. They have decennial academic experience in the UK, Italy, Germany, Switzerland, Russia, and Brazil and they have presented their research in prestigious venues including the WTO Public Forum in Geneva and the Computers, Privacy & Data Protection Conference in Brussels.

Outside of Stirling and UCL Centre for Blockchain Technologies, Prof Noto La Diega is Director of ‘Ital-IoT’ Centre of Multidisciplinary Research on the Internet of Things, Visiting Professor at the University of Macerata, Fellow of the Nexa Center for Internet and Society, Fellow of NINSO Northumbria Internet & Society Research Group, and Trustee & Executive Committee Member of the Society of Legal Scholars, the oldest and largest society of law academics in the UK and the Republic of Ireland.