An award-winning law academic with a passion for emerging technologies, Professor Guido Noto La Diega holds the first Chair in Intellectual Property and Technology Law at the University of Stirling, where they coordinate the IP and Media Law courses, direct the Just AI Lab; serve as Interim Chair of the Equality, Diversity, and Inclusion Committee; and carry out research at the Centre for Research into Information, Surveillance & Privacy (CRISP). Professor Noto La Diega’s work is animated by the conviction that the law should steer the development of technologies in a socially just, human-centric, inclusive, and sustainable direction. Combining socio-legal methods and doctrinal private law approaches honed thanks to a PhD (Unipa), a postdoc (QMUL), and an HEA Fellowship, Professor Noto La Diega has developed an expertise in IoT, machine learning, cloud computing, robotics, and blockchain. Their focus tends to be on the intellectual property, consumer protection, data governance, and human rights issues in these technologies.

Professor Noto La Diega is the author of the groundbreaking book Internet of Things and the Law: Legal Strategies for Consumer-Centric Technologies (Routledge 2022). Building on some ideas developed in the book, they have been awarded a half-a-million grant by the Arts and Humanities Research Council and the German Research Foundation for the project “From Smart Technologies to Smart Consumer Laws. Comparative Perspectives from Germany and the UK” (2022-2025). Outwith Stirling, Professor Noto La Diega is Martin-Flynn Global Law Professor at the University of Connecticut; member of the European Commission’s Expert Group on AI and Data in Education and Training; External Expert at the European Data Protection Board; Fellow of the Nexa Center for Internet and Society; Research Associate at UCL Centre for Blockchain Technologies; as well as serving on the Steering Committee of the European Union Intellectual Property Office (EUIPO), the leading IP organisation in Europe.